Content & Communication Strategy
3-Month Content Production Plan.
A structured three-month content program combining professional video production, in-house content, awareness posts, product engagement content, studio development, and radio advertising.
Total Videos
24
12 professionally produced videos + 12 in-house video/design productions.
Professional Videos
12
Solar Modules, Involtek Batteries, Inverters, General Information and Service Center.
Awareness Posts
10
Educational, technical and informative content for market awareness and brand authority.
Product Engagement Posts
12
Product-focused, interactive and visually engaging content across the main portfolio.
Plan Overview
Consistent content presence across target markets.
The content plan is designed to increase brand visibility, strengthen product awareness,
communicate technical expertise, and create a reusable content library for multiple markets and platforms.
The plan combines professional video production, internal company-produced content,
educational posts, product engagement content, and radio advertising.
The structure supports both continuous organic publishing and paid awareness campaigns.
Video Content Plan
24 videos over 3 months.
Average production volume: approximately 8 videos per month.
| Video Type | Quantity | Role |
|---|
| Professional Video Production |
12 Videos |
High-quality product, corporate, technical and service-center productions. |
| In-House Video / Design Production |
12 Videos |
Agile internal content for product features, FAQs, Reels, technical tips and market-specific topics. |
| Total |
24 Videos |
Approximately 8 videos per month. |
Professional Video Production
12 professionally produced videos.
Professional productions focus on the main product categories and key brand-building topics.
Professional Production Cost
$7,757.
Covers the 12 professionally produced videos and includes 2 drone filming productions.
Professional Production
$7,757
Total professional content production budget.
Drone Productions
2
Included within the professional production budget.
Average Video Pace
8 / Month
Across professional and in-house video production.
In-House Video Production
12 additional internal productions.
Videos can be filmed using the internal setup or created through motion graphics and internal design.
Product Demonstrations
Technical Explanations
Product Features
Short Educational Videos
Product Comparisons
FAQs
Reels
Company Announcements
Product Introductions
Technical Tips
Short Promotional Videos
Market-Specific Content
Awareness Content
10 educational awareness posts.
Educational and informative content covering solar energy, battery technology, inverter information, module technology, installation recommendations, product quality, system efficiency, maintenance and technical FAQs.
StaticEducational and awareness visuals.
CarouselStep-by-step technical and comparison content.
InfographicTechnical information made easy to consume.
ComparisonProduct and system comparison posts.
Product Engagement Content
12 product engagement posts.
Continuous product exposure while keeping the content interactive and visually engaging.
Product Highlights
Product Features
Technical Specifications
Product Comparisons
Product Benefits
Applications
Usage Scenarios
Product Questions
Interactive Posts
Product-Focused Education
Feature-Focused Graphics
Product Portfolio Content
Internal Studio & Production Equipment
Build an internal content engine.
A dedicated internal studio will support the in-house videos and future marketing content.
Total Studio Investment
$4,937
Internal studio setup and production equipment.
Core Use
Always-On
Video, photography, Reels, interviews, product demos and launches.
Long-Term Value
Reusable
Reduces dependency on external production for everyday content.
| Equipment | Cost (USD) |
|---|
| Lighting Stands & Lighting Equipment | $987 |
| Reflector & Accessories | $282 |
| Camera Tripod | $212 |
| Microphone | $212 |
| Studio Setup | $423 |
| Video Camera | $1,128 |
| Camera Lens | $282 |
| Backgrounds, Background Stand & Additional Accessories | $1,410 |
| Total | $4,937 |
Radio Advertising
$2,821 / Month.
Monthly radio budget covers advertising on 2 radio stations and can be coordinated with monthly content topics and product campaigns for stronger cross-media communication.
Monthly Radio Budget
$2,821
Advertising budget per month.
Stations
2
Radio stations included in the monthly plan.
90-Day Radio Cost
$8,463
Three-month arithmetic total.
Three-Month Content Summary
$21,157 total content & activation plan.
The plan combines content output, production infrastructure and radio support into one coordinated activation program.
Professional Production$7,757
Studio & Equipment$4,937
Radio / 3 Months$8,463
Total Content Plan$21,157
| Content / Investment Item | Quantity / Cost |
|---|
| Professional Videos | 12 |
| In-House Videos / Designs | 12 |
| Awareness Posts | 10 |
| Product Engagement Posts | 12 |
| Drone Productions | 2 Included |
| Total Videos | 24 |
| Professional Content Production | $7,757 |
| Internal Studio & Production Equipment | $4,937 |
| Radio Advertising | $2,821 / Month |
| 3-Month Content & Activation Total | $21,157 |
Combined 90-Day Marketing Investment
$56,157 total.
Paid media plus content production, studio infrastructure, and radio activation.
Total Investment in USD
$56,157
Equivalent in Jordanian Dinar
JOD 39,815
Conversion rate used: 1 JOD = $1.41044. The rate is editable from the dashboard.
