Broad Awareness
A 90-day regional awareness media plan designed around platform evidence, market priority, and channel efficiency across nine priority markets.
The report combines regional media planning and a three-month content activation program into a single management view.
Largest strategic market allocation.
Main reach and familiarity layer.
Production amplification across target markets.
Selective B2B investment where reach economics justify it.
Allocated across 9 priority markets.
Three-month content-production and activation budget.
12 professional videos including drone productions.
Reusable in-house production capability.
$2,821 per month for 3 months.
| Market | Monthly | Meta | Google / YouTube | X | |
|---|---|---|---|---|---|
| 🇸🇦 Saudi Arabia | $3,600 | $950 | $1,400 | $800 | $450 |
| 🇪🇬 Egypt | $1,800 | $550 | $600 | $550 | $100 |
| 🇮🇶 Iraq | $1,550 | $750 | $600 | $150 | $50 |
| 🇩🇿 Algeria | $1,100 | $550 | $475 | $50 | $25 |
| 🇯🇴 Jordan | $1,000 | $400 | $375 | $200 | $25 |
| 🇱🇾 Libya | $800 | $425 | $325 | $25 | $25 |
| 🇸🇩 Sudanese Market | $733 | $350 | $175 | $150 | $58 |
| 🇸🇾 Syria | $600 | $375 | $200 | $25 | $0 |
| 🇹🇳 Tunisia | $483 | $275 | $175 | $20 | $13 |
The anchor market. Saudi Arabia receives the largest investment and the strongest multi-platform planning weight.
A large-scale market with excellent professional reach efficiency on LinkedIn and strong video economics on YouTube.
Meta and YouTube carry the market while LinkedIn is deliberately limited due to higher reach cost.
Meta and YouTube dominate the mix. LinkedIn remains light because professional reach is relatively expensive.
A smaller but established market with balanced use of Meta, YouTube and a meaningful LinkedIn layer.
A controlled growth market led by Meta and Google / YouTube, with LinkedIn kept minimal due to high reach cost.
Cross-border commercial audience strategy targeting Sudan-linked professionals and businesses in Saudi Arabia, Egypt and the UAE.
A controlled-entry market led by Meta with a supporting Google / YouTube layer.
A compact test-and-learn market where LinkedIn is strongly de-emphasized due to very high reach cost.
Comparable platform tests inform the plan.
Budgets shift according to platform economics.
Strategic importance remains part of the allocation model.
Live delivery data should guide later optimization.
A structured three-month content program combining professional video production, in-house content, awareness posts, product engagement content, studio development, and radio advertising.
12 professionally produced videos + 12 in-house video/design productions.
Solar Modules, Involtek Batteries, Inverters, General Information and Service Center.
Educational, technical and informative content for market awareness and brand authority.
Product-focused, interactive and visually engaging content across the main portfolio.
The content plan is designed to increase brand visibility, strengthen product awareness, communicate technical expertise, and create a reusable content library for multiple markets and platforms.
The plan combines professional video production, internal company-produced content, educational posts, product engagement content, and radio advertising. The structure supports both continuous organic publishing and paid awareness campaigns.
Average production volume: approximately 8 videos per month.
| Video Type | Quantity | Role |
|---|---|---|
| Professional Video Production | 12 Videos | High-quality product, corporate, technical and service-center productions. |
| In-House Video / Design Production | 12 Videos | Agile internal content for product features, FAQs, Reels, technical tips and market-specific topics. |
| Total | 24 Videos | Approximately 8 videos per month. |
Professional productions focus on the main product categories and key brand-building topics.
Content focused on Philadelphia Solar modules, including product features, quality, technology, performance and applications.
Content highlighting Involtek battery solutions, applications, main product advantages, energy storage capabilities and technical features.
Videos focusing on inverter products, main features, system applications, compatibility and technical advantages.
Educational and awareness-based videos covering solar energy, energy storage, products, technical information and renewable energy solutions.
Videos showcasing the service center, technical support capabilities, maintenance services, technical team and after-sales support.
Drone footage can be used for factory footage, warehouses, solar projects, company facilities, corporate videos and large-scale installations.
Covers the 12 professionally produced videos and includes 2 drone filming productions.
Total professional content production budget.
Included within the professional production budget.
Across professional and in-house video production.
Videos can be filmed using the internal setup or created through motion graphics and internal design.
Educational and informative content covering solar energy, battery technology, inverter information, module technology, installation recommendations, product quality, system efficiency, maintenance and technical FAQs.
Educational and awareness visuals.
Step-by-step technical and comparison content.
Technical information made easy to consume.
Product and system comparison posts.
Continuous product exposure while keeping the content interactive and visually engaging.
A dedicated internal studio will support the in-house videos and future marketing content.
Internal studio setup and production equipment.
Video, photography, Reels, interviews, product demos and launches.
Reduces dependency on external production for everyday content.
| Equipment | Cost (USD) |
|---|---|
| Lighting Stands & Lighting Equipment | $987 |
| Reflector & Accessories | $282 |
| Camera Tripod | $212 |
| Microphone | $212 |
| Studio Setup | $423 |
| Video Camera | $1,128 |
| Camera Lens | $282 |
| Backgrounds, Background Stand & Additional Accessories | $1,410 |
| Total | $4,937 |
Monthly radio budget covers advertising on 2 radio stations and can be coordinated with monthly content topics and product campaigns for stronger cross-media communication.
Advertising budget per month.
Radio stations included in the monthly plan.
Three-month arithmetic total.
The plan combines content output, production infrastructure and radio support into one coordinated activation program.
| Content / Investment Item | Quantity / Cost |
|---|---|
| Professional Videos | 12 |
| In-House Videos / Designs | 12 |
| Awareness Posts | 10 |
| Product Engagement Posts | 12 |
| Drone Productions | 2 Included |
| Total Videos | 24 |
| Professional Content Production | $7,757 |
| Internal Studio & Production Equipment | $4,937 |
| Radio Advertising | $2,821 / Month |
| 3-Month Content & Activation Total | $21,157 |
Paid media plus content production, studio infrastructure, and radio activation.